Vietnam
Nurturing connections: How La Vie embarked on brand revitalisation through the youth
La Vie clinches Customer Experience Initiative of the Year in Vietnam with groundbreaking efforts in cultivating emotional bonds between people and the natural world.
Nurturing connections: How La Vie embarked on brand revitalisation through the youth
La Vie clinches Customer Experience Initiative of the Year in Vietnam with groundbreaking efforts in cultivating emotional bonds between people and the natural world.
Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
P&G Vietnam wins Digital Marketing Strategy of the Year – Vietnam award for revamped Head & Shoulders brand
Its Head & Shoulders campaign injected a fresher look and humour into the brand across Vietnam’s regions.
