Pharmacity brings home win at FMCG Asia Awards 2024
The brand’s ongoing focus on customer satisfaction and strategic marketing has driven impressive growth.
Leading pharmacy chain Pharmacity was recognised as the recipient of the Home Brand of the Year - Vietnam category at the coveted FMCG Asia Awards 2024 for its award-winning, innovative, and high-quality healthcare products that remain accessible and affordable to Vietnamese consumers.
As the only pharmacy chain in Vietnam with its own brand, Pharmacity has thrived through a comprehensive strategy focused on innovation, quality, and affordability. During the last two years, it has introduced over 60 new products that meet stringent quality standards, resulting in a remarkable 20% increase in net revenue. It has also seen 3.5 million new customers in the last 24 months, with an impressive retention rate of 35%.
Amongst its standout products is the Herbal Cough Lozenge, which has set a benchmark for performance and innovation. With the product’s second variant introduced in 2023, it has directly addressed customers’ need for convenience. Ms Emma Forbes, Brand Director of Pharmacity, stated: “This product line has served hundreds of thousands of customers, achieving an outstanding 98% repurchase rate and growing market share by over 50%.”
Health and wellness are also made affordable for price-conscious Vietnamese families, thanks to a competitive pricing strategy. Pharmacity brands typically offer products at least 10% cheaper than comparable national brands.
Through an extensive training programme, over 3,500 pharmacists are equipped to recommend the Pharmacity brand, reinforcing the brand’s reputation as a trusted partner in family health across Vietnam.
In 2023, Pharmacity has also revitalised the competitive category of daily consumables, launching innovative packaging for products like tissues, wet wipes, and bottled water. A targeted marketing campaign that engaged both pharmacists and new customers has resulted in an impressive 154% increase in net revenue and tripling its sales contribution to the overall category.
The range of seasonal packaging has attracted over 500,000 new customers since the launch of the campaign.
Pharmacity has stated that customers are going to remain delighted by the brand over the coming years, with a focus on introducing new products to meet their needs and reaching a wider audience through innovative campaigns.
“This award would not only recognise Pharmacity’s achievements with its own brand but also highlight its ongoing dedication to product innovation, high quality, and delivering outstanding customer experience in the pharmacy sector,” CEO Deepanshu Madan of Pharmacity said of their recent prestige.
Organised by Retail Asia, the FMCG Asia Awards celebrates the most outstanding companies in Asia’s FMCG industry, recognising exceptional products, innovative initiatives, and remarkable projects.
The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].
