Health & Happiness wins FMCG Asia Awards 2024 for collagen product launch
Its Swisse brand has valorised the collagen market with the launch of its collagen product Collagen MOV.
Global health and nutrition company Health & Happiness (H&H) clinched the Consumer Good of the Year (Vitamins & Supplements) - Thailand category win at the FMCG Asia Awards 2024 for the launch of its clinically proven collagen product Collagen MOV under the Swisse Thailand brand to support skin, joint and muscle for active-lifestyle women.
Collagen MOV is designed to support a beauty-active lifestyle with special citrus flavor, refreshing after/during workout with zero sugar, easy to drink, and no fishy smell products. It consists of hydrolyzed collagen type I, II and III, and seven active vitamins and minerals, which include Magnesium, Vitamin C, Vitamin D3, Biotin, Nicotinamide, Zinc, and Manganese.
With the collagen market having aggressive competition, H&H launched a 360 campaign to bring strong brand awareness and engagement, and to educate consumers on the ingredients that make the product special.
Collagen MOV has been distributed over targeted 600 stores of key customers, including Watsons, Boots, Tops and many over-the-counter stores across Thailand. It has also leveraged digital media and on-demand TV to expand its reach. Its digital assets include 15-second video, with 3 of 6-second cut down versions to support different platforms and target audience interests.
This is followed by three videos of expert talk, demonstrating clinically proven collagen mechanism of action, testimonial from real users.
At the same time, H&H has also launched in-store promotions in the form of strong POP on-pack, and POSM with roadshow activation, wet sampling and other special promotions. It has also launched a commercial event for influencers, top spenders and lucky fans to drive consumer conversion.
The product launch of Collagen MOV has allowed H&H to create strong brand exposure. It has contributed 12% of Swisse market share, achieving 15 million impressions, 11 million engagements, and eight million reach in digital media.
Organised by Retail Asia, the FMCG Asia Awards celebrates the most outstanding companies in Asia’s FMCG industry, recognising exceptional products, innovative initiatives, and remarkable projects.
The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].
