FMCG Asia Awards
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The FMCG ASIA AWARDS
The FMCG Asia Awards organised by Retail Asia is a prestigious event that celebrates the most outstanding companies in Asia Pacific's FMCG industry that have shown exemplary performance with their innovative products and initiatives.
Nomination is open to all companies in Asia producing fast-moving consumer goods. If your company launched exceptional products or initiatives for the FMCG industry, submit your entries now and further boost your company’s prestige!
Categories include:
- Consumer Good of the Year
- Home Brand of the Year
- Product Launch of the Year
- Product Packaging of the Year
- In-Store Marketing Strategy of the Year
- Digital Marketing Strategy of the Year
- Campaign of the Year
- Digitalization Initiative of the Year
- Customer Experience Initiative of the Year
- Eco-Friendly Initiative of the Year
- ESG Initiative of the Year
- Health & Wellness Initiative of the Year
- Supply Chain Initiative of the Year
- Excellence Award
Testimonials
What do our winners have to say about winning the award?
Watch videos from past winners
FMCG Asia Awards 2022 Winner: ABC Extra Stout
FMCG Asia Awards 2022 Winner: Bairaha Farms Plc
FMCG Asia Awards 2022 Winner: Brown-Forman Japan
FMCG Asia Awards 2022 Winner: Dabur International Ltd
FMCG Asia Awards 2022 Winner: Heineken Myanmar Enterprise Limited
FMCG Asia Awards 2022 Winner: Mars China
FMCG Asia Awards 2022 Winner: National Dairy
FMCG Asia Awards 2022 Winner: National Dairy
FMCG Asia Awards 2022 Winner: Nestlé (Thai) Ltd.
FMCG Asia Awards 2022 Winner: NTUC FairPrice
FMCG Asia Awards 2022 Winner: PharmaCare Laboratories
FMCG Asia Awards 2022 Winner: PT Garudafood Putra Putri Jaya Tbk
FMCG Asia Awards 2022 Winner: Starbucks China
FMCG Asia Awards 2022 Winner: SUNTORY TAIWAN LIMITED
FMCG Asia Awards 2022 Winner: Tyson Foods Malaysia
Why you should join the FMCG Asia Awards
SHARE YOUR STORY
Talk about your award-winning projects in an interview that you can share with clients, peers, and colleagues to let them know that you are a key player in the FMCG industry in the region.
AMPLIFY
Reach potential customers as you let your innovations be known and honoured in Asia.
EXPOSURE
Be featured in the definitive magazine for Asia's dynamic retail industry. With Retail Asia's monthly circulation of 13,983 copies and 73,954 monthly users in its website, you are sure to reach elite level decision makers of the largest retail companies in Asia.
NEWS
Guidelines and Pricing
GUIDELINES
1. Nomination is open to all FMCG companies with offices and operations in Asia.
2. Each company may submit up to three (3) entries in either different or same categories.
3. Each nomination form is valid for one category only. If you are nominating in several categories, please fill out the forms separately.
4. Nomination is free of charge. If you win, you are obliged to proceed booking the winner’s package to maximize the benefits of your win.
ELIGIBILITY
- Nomination is open to all FMCG companies with offices and operations in Asia. Companies in the following industries are not eligible to join the awards programme: tobacco, multilevel marketing, and products with claim of health benefits.
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Product categories - The nominated product must demonstrate significant success or accomplishments achieved in the last 24 calendar months.
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Project categories - The initiative must be launched within the last 24 calendar months, either in part or full. If launched prior to 24 calendar months, it remains eligible if recent developments or upgrades were made.
CATEGORIES
PRODUCT CATEGORIES
- Consumer Good of the Year (for one specific product only)
- Home Brand of the Year (for a range of products under a particular brand name)
PROJECT CATEGORIES
- Product Launch of the Year
- Product Packaging of the Year
- In-store Marketing Strategy of the Year
- Digital Marketing Strategy of the Year
- Campaign of the Year
- Digitalization Initiative of the Year
- Customer Experience Initiative of the Year
- Eco-friendly Initiative of the Year
- ESG Initiative of the Year
- Health & Wellness Initiative of the Year
- Supply Chain Initiative of the Year
- Excellence Award
CRITERIA FOR JUDGING
The entries will be reviewed by the judges based on the following criteria:
For Product categories:
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Branding - Is the product aligned with the company’s mission and vision and fulfils the brand’s promise?
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Unique Selling Point - Does the product have a unique value proposition that makes customers choose it over others?
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Product Effectiveness - Does the product contribute to the company’s growth and achieve its targets (i.e. sales turnover)?
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Customer Satisfaction - Does the product meet or surpass customers' expectations? Was there growth in customer count?
For Project categories:
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Uniqueness & Innovation - Does the project introduce new or cutting-edge innovation?
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Success & Impact - Did the project successfully achieve its objectives and targets using proper assessment measures? Was there an impact on the company and industry?
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Dynamism - Is the project open to changes and progressive opportunities?
HOW TO ENTER?
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Go to the online nomination form and read the nomination guidelines.
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Fill out the form with the following:
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Company details
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Entrant (person-in-charge) details
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Chosen category
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500-word write-up about the product or project
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Three key achievements of the product or project
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Client feedback or Testimonials
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Chosen winner’s package option
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Wait for the nomination confirmation email and acknowledge it once received.
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Submit photos and supporting documents.
Note:
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Each company may submit up to three (3) entries in either different or same categories.
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Each nomination form is valid for one category only. If you are nominating in several categories, please fill out the forms separately.
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Nomination is free of charge. If you win, you are obliged to proceed booking your chosen winner’s package option.
PRICING
Nomination is free. If your company wins, you are obliged to book any of the winner’s package options. To know more about the entitlements and pricing, please email jane@charltonmediamail.com.
*Due to the pandemic, this year's awarding and interviews with winning companies will be held virtually through digital award presentations. Trophies will be couriered to the winning companies' addresses.
Past Winners
- ESG Initiative of the Year - Sri Lanka
- Customer Experience Initiative of the Year - Singapore
- Digital Marketing Strategy of the Year - China
- COVID Management Initiative of the Year - Indonesia
Danone-AQUA (PT. Tirta Investama)
- ESG Initiative of the Year - Indonesia
Danone-AQUA (PT. Tirta Investama)
- Consumer Good of the Year (Bottled Water) - Indonesia
- Home Brand of the Year - Hong Kong
- Health & Wellness Initiative of the Year - Singapore
DKSH Malaysia Sdn Bhd
- Customer Experience Initiative of the Year - Malaysia
Everbest Soya Bean Products Sdn Bhd
- Consumer Good of the Year (Ready-to-Eat Meals) - Malaysia
- Digital Marketing Strategy of the Year - Singapore
- Home Brand of the Year - Singapore
- Campaign of the Year - Singapore
- Product Packaging of the Year - Singapore
Opal Cosmetics (Hong Kong) Limited
- Consumer Good of the Year (Body Wash) - Hong Kong
- Campaign of the Year - Australia
- Product Launch of the Year - Australia
- Digital Marketing Strategy of the Year - Vietnam
- Consumer Good of the Year (Spread) - Indonesia
PT. Langgeng Kreasi Jayaprima (Diageo Indonesia)
- Product Packaging of the Year - Indonesia
PT. Nutricia Indonesia Sejahtera
- Campaign of the Year - Indonesia
Reckitt Benckiser Hong Kong Limited
- Health & Wellness Initiative of the Year - Hong Kong
Tyson International APAC Limited
- Product Launch of the Year - Thailand
Unilever
- Product Launch of the Year - Indonesia
- Customer Experience Initiative of the Year - Thailand
- Consumer Good of the Year (Alcoholic Beverages) - Myanmar
- Digitalization Initiative of the Year - Sri Lanka
Bath & Body Works
- Home Brand of the Year - Malaysia
- Digital Marketing Strategy of the Year - Japan
- Product Launch of the Year - Philippines
- ESG Initiative of the Year - Singapore
- Product Launch of the Year - India
Dabur India
- Eco-friendly Initiative of the Year - India
- Health & Wellness Initiative of the Year - India
Dabur International Ltd.
- Campaign of the Year - Saudi Arabia
Dabur International Ltd.
- Campaign of the Year - United Arab Emirates
- Product Launch of the Year - Thailand
Ghanim International Corporation Sdn Bhd
- Excellence Award - Brunei
Hasper Brand Labs Ltd
- Product Launch of the Year - New Zealand
Heineken Myanmar Enterprise Limited
- Campaign of the Year - Myanmar
KraftHeinz
- Campaign of the Year - Hong Kong
Kraft Heinz Company (SSEA-HK)
- Campaign of the Year - Philippines
L’Oréal Singapore & Ground-up Innovation Labs For Development (GUILD)
- Eco-friendly Initiative of the Year - Singapore
- Health & Wellness Initiative of the Year - China
Milko LLC
- Consumer Good of the Year (Powdered Milk) - Mongolia
National Dairy
- Product Launch of the Year - United Arab Emirates
- Eco-friendly Initiative of the Year - Thailand
- Home Brand of the Year - Singapore
- Product Launch of the Year - Singapore
Pepsi Taiwan
- Excellence Award - Taiwan
Pepsico Food Taiwan
- Campaign of the Year - Taiwan
- Product Launch of the Year - Australia
Procter & Gamble Pakistan
- Digital Marketing Strategy of the Year - Pakistan
PT Garudafood Putra Putri Jaya Tbk
- Product Launch of the Year - Indonesia
PT Global Digital Niaga Tbk (Blibli)
- Campaign of the Year (Bliblimart) - Indonesia
- Digital Marketing Strategy of the Year - Indonesia
Square Toiletries Ltd.
- Health & Wellness Initiative of the Year - Bangladesh
- Digital Marketing Strategy of the Year - China
- Product Launch of the Year - China
- Product Launch of the Year - Taiwan
- Product Launch of the Year - Malaysia
- Campaign of the Year - Thailand
- Home Brand of the Year - Thailand
Contact Us
For more details, contact:
Jane Patiag
+65 3158 1386 ext. 217
awards@charltonmediamail.com
Testimonials
Check out what past winners have said upon receiving their award.
FMCG Asia Awards 2022 Winner: ABC Extra Stout
FMCG Asia Awards 2022 Winner: Bairaha Farms Plc
FMCG Asia Awards 2022 Winner: Brown-Forman Japan
FMCG Asia Awards 2022 Winner: Dabur International Ltd
FMCG Asia Awards 2022 Winner: Heineken Myanmar Enterprise Limited
FMCG Asia Awards 2022 Winner: Mars China
FMCG Asia Awards 2022 Winner: National Dairy
FMCG Asia Awards 2022 Winner: National Dairy
FMCG Asia Awards 2022 Winner: Nestlé (Thai) Ltd.
FMCG Asia Awards 2022 Winner: NTUC FairPrice
FMCG Asia Awards 2022 Winner: PharmaCare Laboratories
FMCG Asia Awards 2022 Winner: PT Garudafood Putra Putri Jaya Tbk
FMCG Asia Awards 2022 Winner: Starbucks China
FMCG Asia Awards 2022 Winner: SUNTORY TAIWAN LIMITED
FMCG Asia Awards 2022 Winner: Tyson Foods Malaysia
FMCG Asia Awards 2022 Winner: Tyson International Apac Ltd.
FMCG Asia Awards 2021 Winner: Bairaha Farms PLC
FMCG Asia Awards 2021 Winner: Beam Suntory Asia
FMCG Asia Awards 2021 Winner: Blackmores
FMCG Asia Awards 2021 Winner: Danone-AQUA (PT. Tirta Investama)
FMCG Asia Awards 2021 Winner: Danone-AQUA (PT. Tirta Investama)
FMCG Asia Awards 2021 Winner: Danone Indonesia
FMCG Asia Awards 2021 Winner: Diageo
FMCG Asia Awards 2021 Winner: Everbest Soya Bean Products Sdn Bhd
FMCG Asia Awards 2021 Winner: NTUC FairPrice
FMCG Asia Awards 2021 Winner: P&G Vietnam
FMCG Asia Awards 2021 Winner: PT Nutricia Indonesia Sejahtera
FMCG Asia Awards 2021 Winner: PT Upfield Indonesia
FMCG Asia Awards 2021 Winner: Tyson International APAC Limited
FMCG Asia Awards 2021 Winner: Yves Rocher Thailand
Awards Highlights
Recent News
Recent News
P&G Australia wins Product Launch and Campaign of the Year trophies at the FMCG Asia Awards 2021
The company has not only become a Force for Growth in the category, but also a Force for Good in the community.
Procter & Gamble (P&G), one of the leading beauty, grooming, and health care company in Australia was recognised at...
P&G Vietnam wins Digital Marketing Strategy of the Year – Vietnam award for revamped Head & Shoulders brand
Its Head & Shoulders campaign injected a fresher look and humour into the brand across Vietnam’s regions.
Head & Shoulders has been marketed in Vietnam for decades, still has a big room to improve the brand awareness in its...
NTUC FairPrice wins big at the FMCG Asia Awards 2021
It bagged the Home Brand of the Year, Campaign of the Year, and Product Packaging of the Year trophies.
NTUC FairPrice won three accolades—the Home Brand of the Year, Campaign of the Year, and the Product Packaging of the Year...
Everbest Soya Bean Products Sdn Bhd bags Consumer Good of the Year at FMCG Awards 2021
They are the first-ever soybean company to put their products on shelves and counters in Malaysia for easy accessibility, bringing a fast and convenient experience to the community.
Producing the healthiest and most...
Blackmores receives Digital Marketing Strategy of the Year – China award for successful Tiktok campaign
The campaign promoted living healthily amongst office workers.
Living healthy nowadays may actually be possible. With many alternate food options and activities that occupy and interest consumers, a health option is not always...
Reckitt Hong Kong Wellness in Action Index crowned Health & Wellness Initiative of the Year Award
The company stepped up to drive positive change amidst the global pandemic by guiding citizens to take action on their physical, mental, and social wellbeing.
The Hong Kong community has been fighting for their health and...
Danone-AQUA recognised with ESG Initiative of the Year – Indonesia in FMCG Asia Awards
Its sustainable practices won the company an award in the inaugural programme.
At its center, Danone-AQUA redefined the corporate ecosystem by designing models that create shared value for all stakeholders, including...
Beam Suntory Asia’s Roku Gin receives FMCG Award for Customer Experience Initiative
Roku Gin brings the experience of Japan’s Cherry Blossom festival in Singapore through successful partnerships with bars and restaurants.
Before the pandemic, Japan was a top travel destination for Singaporeans especially...
Frequently Asked Questions
How do I nominate?
You can submit an entry via the online nomination form where you have to provide details about your company and a 500-word writeup about the initiative that you wish to nominate. For step-by-step guidelines on how to produce an award-winning entry, click here.
How many winners per category?
The categories are country-level. There will be one winning company per country in each category.
Can I send two or more entries for our company?
You may submit a maximum of three (3) entries in either different or same categories. One online form is equivalent to one entry so if you are nominating multiple entries, please enter them separately.
What can I nominate?
You may nominate outstanding products or projects that were launched within the last 24 calendar months. If launched prior to 24 calendar months, it remains eligible provided that recent developments, improvements, or upgrades were made.
What is Retail Asia?
Founded in 1991, Retail Asia is the industry magazine serving Asia’s dynamic retail industry. It is the leading B2B retail media dedicated to covering the retail and supply chain industries from a regional perspective.
Published bi-annually, each print issue carries a balanced mix of articles that cover in depth issues and stories with a longer time frame, which appeal to the C-level executives of large retail companies in Asia.
The website is refreshed daily and covers daily news and stories with an immediate relevance. With a regional print circulation of 13,983 and an online readership of 73,954, Retail Asia is the most respected and well-read magazine in its market.
Since 2004, Retail Asia has been at the forefront in celebrating retail excellence in Asia through Retail Asia Awards and FMCG Asia Awards.
Will there be an awards dinner this year?
Given the current situation with COVID-19, rest assured that our priority remains that of our guests and their safety. In place of the physical awards dinner, Retail Asia will be conducting an online awards presentation and video interview with winners through video-conferencing.