Co-Written / Partner

The awards programme honoured top companies in the fast-moving consumer goods sector, recognising innovation, leadership, and exceptional achievements across Asia.

She underscores the need for adaptability, data-driven strategies, and a nuanced understanding of consumer behaviour in a rapidly evolving market.

He highlighted six interdependent disruptive forces in consumer products and retail sectors, and how to leverage technology and human-centred strategies to remain at the forefront of the industry.

The RSM Partner discussed the impact of consumer behaviour on the retail landscape and outlined how companies can seize opportunities by aligning with market trends.

Its revolutionary sustainably package water products proved to be above the rest.

Companies across Asia's FMCG industry are encouraged to submit entries showcasing product development, marketing, and overall brand impact.

La Vie clinches Customer Experience Initiative of the Year in Vietnam with groundbreaking efforts in cultivating emotional bonds between people and the natural world.

In China, Johnnie Walker Blue Label's innovative digital marketing campaign was named the best of the year.

Unilever International, Unilever’s global business unit and whitespace partner was awarded the Supply Chain Initiative of the Year at the coveted FMCG Asia Awards 2023 for establishing Pt. Alliance Consumer Products – an innovation-driven, agile and cost-effective manufacturing unit for skin cleansing bars in Sei Mangkei, Indonesia.

It has highlighted digital innovation and renewed commitment to sustainability in its submission.

Its products effectively complement each other for the ultimate oral beauty routine.

Alongside Vita Fresh Tea’s new flavour launch, there is a holistic marketing campaign and an omnichannel strategy to widen reach.

It has taken the experience of drinking chrysanthemum tea to a new level.

Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.

SGM Eksplor’s groundbreaking "Biar Aku Aja" Campaign earned them the distinguished Campaign of the Year - Indonesia accolade at the prestigious FMCG Asia Awards 2023. 

Double triumph for FairPrice Group’s Housebrand as they received the Consumer Good of the Year (Ice Cream) - Singapore and Home Brand of the Year - Singapore at the FMCG Asia Awards.