Simple Foods bags win at FMCG Asia Awards 2024 for milk brand
It uses world-class technology to produce products with global quality standards and to export to more than 30 countries worldwide.
Plant-based milk producer Simple Foods Company bagged the Consumer Good of the Year (UHT Milk) - Thailand category win at the prestigious FMCG Asia Awards 2024 for the recent milestones achieved by its brand 137 Degrees milk through its commitment to quality and innovation that has resonated with a broader audience.
In recent years, 137 Degrees has expanded its product line to include a variety of beverages and ice cream. The products are available in department stores, supermarkets, and leading retail outlets, and are also exported to over 30 countries worldwide.
It has also seen a substantial increase in sales YoY, and commands number one market share in Thailand’s alternative milk segment – standing as the favourite choice of milk in Thailand and Southeast Asia.
Moreover, the brand has made strides in sustainability, incorporating eco-friendly packaging and sustainable sourcing practices. This aligns with the growing consumer preference for environmentally responsible brands. Such an innovative approach, together with its high-quality products, have brought 137 Degrees with industry recognition, earning awards for product excellence and health benefits.
Since its establishment in 2015, Simple Foods has spent years on research and development, launching a successful product line with organic coconut flower nectar as a natural sweetener. This organic coconut flower nectar offers unique aroma and has several health benefits, as it is high in minerals and is low in glycemic index. This makes its products ideal for individuals seeking to control blood sugar, or those who have diabetes.
Such capability, in turn, helps create jobs and income for farmers and rural communities, as well as reducing waste in coconut tree farming.
Simple Foods Co., Ltd. is a pioneer in the alternative milk market in Thailand. The brand’s impressive market performance and expansion highlight its impact on the industry and its potential for continued success.
“137 Degrees has successfully positioned itself as a leader in the health and wellness market by focussing on innovation, quality, and customer satisfaction. Its commitment to natural ingredients, advanced food science, and sustainable practices has resonated with a growing base of health-conscious consumers,” the company said.
Organised by Retail Asia, the FMCG Asia Awards celebrates the most outstanding companies in Asia’s FMCG industry, recognising exceptional products, innovative initiatives, and remarkable projects.
The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].
