FMCG Asia Awards 2024 Winner: SUNTORY TAIWAN LIMITED

Suntory marks 100 years of whisky heritage.

Crystal Chang, Brand Manager of Suntory Global Spirit Taiwan branch, SUNTORY TAIWAN LIMITED discusses Kakubin’s milestone 100-year journey and the Kaku-Kansen campaign’s role in blending heritage with modern whisky trends. Their victory in the  Customer Experience Initiative of the Year - Taiwan accolade at the FMCG Asia Awards 2024 highlights the brand’s appeal among discerning Taiwanese consumers.