FMCG Asia Awards 2024 Winner: FairPrice Group

FairPrice Group sets the standard in leveraging consumer insights for impactful product launches.

Yip Kai Wan, Associate Director, and Cheryl Chow, Manager, Brand & Business Development at FairPrice Group, reveal how consumer insights and creative branding, including their mascot Crunchilla, drove product virality and boosted sales.

FairPrice Group’s innovative strategies earned multiple accolades at the FMCGAsia Awards 2024, winning Home Brand of the Year - Singapore, Product Launch of the Year - Singapore, and Supply Chain Initiative of the Year - Singapore.