FMCG Asia Awards 2023 Winner: Tyson Foods Malaysia

From a new entrant to a market leader in Malaysia, Tyson Foods shares insights on their successful Ramadan campaign, using music marketing to boost brand relevancy.

The House of Nuggets and First Pride campaigns, along with a brand refresh, catapulted Tyson to the number one market share position. A collective effort from the marketing, sales, R&D, and operations teams contributed to this remarkable achievement, showcasing the organisation's excellence and impact. 

To learn more about how they earned multiple accolades, click here.