FMCG Asia Awards 2023 Winner: Diageo Taiwan

Vickie Chang, Marketing Director at Diageo Taiwan, shares her insights on the company's triumph of securing two FMCG Asia Awards 2023.

Diageo Taiwan's unparalleled distribution approach, influencer partnerships, and unique out-of-home trials propelled them to win Product Launch of the Year - Taiwan for The Singleton Golden Trésor 13 Years Old and Product Packaging of the Year - Taiwan for the Johnnie Walker Air-ink campaign.

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