FMCG Asia Awards 2023 Winner: Diageo China

Johnnie Walker Blue Label's award-winning "Year of the Rabbit" campaign soared thanks to cultural resonance, tech giant partnerships, and engaging online experiences, which boosted sales, brand awareness, and loyalty programme membership.

Uncover the full recipe for success by watching the interview with the Head of International Whisky Greater China & Diageo China Marketing Director, Rambo Chang, here.