FMCG Asia Awards 2023 Winner: Brown-Forman

An exciting time in Singapore as Christian Ozzati, Marketing Director of Brown-Forman Asia, discusses the successful launch of the McLaren Limited Edition, highlighting the strong partnership with McLaren and the boost it gave to the Jack Daniel's brand in the Singaporean market.

For the evolving drinking landscape of Korea, Brown-Forman's effective marketing approach includes out-of-home and experiential activations, as well as a Hyundai mall pop-up.

Click here to how these award-winning launches mark the beginning of Jack Daniel's strong presence in the Asian market, with a promising growth trajectory ahead.