FMCG Asia Awards 2023 Winner: Bayer Vietnam

Bayer Vietnam's Berocca, the energy powerhouse, transformed positivity in Vietnam.

Its campaign to conquer the 2 p.m. energy slump and spearhead emotional bonds in prenatal care — with endorsements from healthcare professionals, engaging social advocacy campaigns, and a TikTok collaboration — is a testament to Bayer Vietnam's commitment to igniting positive energy.

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