FMCG Asia Award 2023 Winner: FairPrice Group

Manager Cheong Joo Yee & Senior Manager Yip Kai Wan of the Brand and Business Development from FairPrice Group detail their approach in transforming house brand image, focusing on product innovation and targeted marketing to triple sales and shift consumer opinions.

They stress affordable quality and trust-building through customer feedback, contributing to FairPrice's significant growth with goals to double revenue by 2023.

Learn more about their triumphs at the FMCGAsia Awards as the winner of the Consumer Good of the Year (Ice Cream) - Singapore and Home Brand of the Year - Singapore categories here.