FMCG Asia Awards 2025 Winner: Rachel Carrasco of BAKEN

Rachel Carrasco, Founder and CEO of BAKEN, highlights how its Real Bacon Crisps have elevated Filipino snacks to global standards.

She also underscores BAKEN 1104, which reimagines Filipino flavours in a refined, modern style whilst strengthening the brand’s identity. These efforts were recognised at the FMCG Asia Awards 2025, where BAKEN was named Consumer Good of the Year (Snack) - Philippines and Customer Experience Initiative of the Year - Philippines.

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