FMCG Asia Awards 2025 Winner: Olivier Jakubowicz of Nestlé Japan Ltd.

Olivier Jakubowicz of Nestlé Japan highlights the KitKat Juken campaign, which transformed exam season into a cultural moment of hope.

Following its win of the Omni-Channel Experience of the Year - Japan award at the FMCG Asia Awards 2025, Nestlé Japan aims to create emotionally engaging, cross-platform experiences, positioning KitKat as a beacon of encouragement and ensuring that every campaign strengthens the bonds between people, culture, and community.

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