Most Read1. PT Kino Indonesia Tbk wins Consumer Good of the Year (Hair Care) - Indonesia in FMCG Asia Awards 2. Century Pacific Food’s plant-based meat alternative, unMEAT, wins Product Launch of the Year 3. Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals 4. TIPCO More than juice: Tipco revolutionises the market by creating a new era of juice 5. Budweiser Brewing Company APAC Limited secures double win at the FMCG Asia Awards
Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
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