Century Pacific Food’s plant-based meat alternative, unMEAT, wins Product Launch of the Year
The company’s product was designed to navigate taste and accessibility challenges.
With reliance on livestock farming proving to be unsustainable due to several factors, the shift towards more plant-based diets emerged as a potential solution. However due to differences in taste, texture, and pricing compared to traditional meat products, consumers are hesitant to embrace this option.
Century Pacific has taken this challenge head-on, leveraging its expertise to pioneer a more planet-forward approach. The result is unMEAT, the Philippines' first plant-based meat alternative.
unMEAT marked the Philippines' debut in the plant-based meat alternative industry. The product is meticulously designed to replicate the appearance, aroma, and flavour of meat whilst offering a healthier, more sustainable option. Century Pacific's dedication to "nourishing and delighting everyone, everywhere, every day" has led to the creation of unMEAT, a groundbreaking inclusion in its brand and product portfolio.
Democratising the plant-based meat category
Century Pacific's commitment to addressing nutritional gaps in the Philippines underscores its investment in unMEAT and the broader mission to democratise the plant-based meat category.
Whilst the market for plant-based food alternatives is still nascent in the Philippines, Century Pacific leveraged its well-established distribution network to introduce unMEAT to the global stage.
Century Pacific deployed a comprehensive strategy to successfully introduce unMEAT to the market. This strategy includes an extensive educational campaign emphasising the role of unMEAT in a healthier, plant-based diet. Sampling activities at various retail locations have allowed consumers to experience unMEAT's quality and taste. Participation in food shows has reinforced the company's credibility and expanded its reach. Furthermore, collaborations with digital influencers have increased awareness and kindled interest in unMEAT across social media platforms.
Because of this, UnMEAT's entry into mainstream global retailers has facilitated access to a broader consumer base. The product is now available in over 6,000 outlets across 13 countries. It made its debut at Walmart, with a presence in nearly 1,800 stores, and recently expanded its shelf-stable range to offer even more plant-based choices to consumers. UnMEAT is also accessible in nearly 2,000 Albertson's stores in the US and has entered the Australian market through 900 Woolworths stores. Its international footprint includes retailers such as Harris Teeter, HEB, Meijer in the US, Carrefour in the UAE, and FairPrice and Coldstorage in Singapore.
The product is now available in various countries, including the United States, the United Arab Emirates, Singapore, Australia, China, and Spain.
This is just the beginning for unMEAT. Century Pacific is unwavering in its commitment to innovation, aiming to offer an expanding range of plant-based meat alternatives. With a steadfast dedication to "nourishing and delighting everyone, every day, everywhere," Century Pacific's unMEAT has captured the imagination of the plant-based market, and it shows no sign of slowing down.
In recognition of its innovative approach and contribution to the plant-based food industry, unMEAT recently received the prestigious "Product Launch of the Year - Philippines" award from the FMCG Asia Awards. This accolade underscores the impact of Century Pacific's groundbreaking endeavours in this burgeoning sector.
The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].
