Paragon Technology and Innovation brings home win at FMCG Asia Awards 2024
Earth Love Life emphasises holistic wellness, delivering both skin and mind benefits whilst also promoting a halal-sustainable lifestyle.
Paragon Technology and Innovation, a leading beauty company, secured the Eco-friendly Initiative of the Year - Indonesia accolade at the prestigious FMCG Asia Awards 2024 for its groundbreaking personal care brand, Earth Love Life, which seamlessly integrates halal values with sustainability.
Earth Love Life distinguishes itself as the world’s first brand to feature neuroscience-proven Mood Boosting Fragrance in personal care. Its five product variants are meticulously designed to cater to different emotional needs, whether helping consumers unwind, alleviate stress, improve sleep, or energise their day.
This innovation is backed by neuroscience and skin research, connecting mind and skin health to offer consumers a grounding moment that can enhance mood and improve skin condition.
At the same time, the brand incorporates the Halal Green Beauty philosophy, as the products are halal, vegan, cruelty-free, and made with 100% biodegradable formula. This ensures that soap greywater fully degrades within 28 days, minimising harm to the earth.
Additionally, the brand empowers local farmers by sourcing natural ingredients from Indonesia, supporting both the local economy and reducing the brand's carbon footprint. The packaging further reflects its sustainable approach, with highly recyclable materials like clear PET bottles and PP caps, as well as an accessible design with braille labels at the back to cater to visually impaired consumers.
Since its launch in January 2024, Earth Love Life has quickly gained traction. Though still in its first year, it has already matched the brand awareness of established body wash brands that have been in the Indonesian market for several years.
Customers have particularly responded to its unique ability to uplift mood through its neuroscience-driven fragrances, proving that the brand’s holistic blend of sustainability, self-care, and mindfulness resonates with today’s conscious consumers.
In line with the company’s commitment to innovation, Yessica Megistriani, lead of Product Innovation & Core Sustainability for Earth Love Life, stated, “As the brand expands beyond body wash into other personal care categories, it will continue to push boundaries in sustainability and well-being, offering an accessible, consumer-centric approach to eco-friendly innovation.”
Organised by Retail Asia, the FMCG Asia Awards celebrates the most outstanding companies in Asia’s FMCG industry, recognising exceptional products, innovative initiatives, and remarkable projects.
The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].
