BAKEN brings home the bacon at FMCG Asia Awards 2025
The Filipino snack brand transformed bacon into both a culinary canvas and a consumer favourite.
BAKEN received two distinctions at the FMCG Asia Awards 2025, recognising its achievements in both product development and customer engagement.
It was named Consumer Good of the Year (Snack) - Philippines for the Real Bacon Crisps and Customer Experience Initiative of the Year - Philippines for its dining concept, Baken 1104.
Together, the awards underscore BAKEN’s capability to advance the meat snack category whilst establishing new formats for consumer interaction.
Transforming bacon into a premium snack experience
The Real Bacon Crisps earned the Consumer Good of the Year (Snack) - Philippines title for introducing a bacon snack made entirely from 100% real meat. Each strip is brined, cured, and crisped through a proprietary method that preserves its flavour and texture. The product maintains its quality for 12 months without substitutes.
The monthly sales volume of Real Bacon Crisps is now 15 times more than in its launch year, 2022. It is now available in more than 60 premium retail outlets, including Kultura Filipino, The Market Place, Wildflour, Ralph’s Wines & Spirits, and Bluesmith, with plans to reach 80 by the end of the year. Esteemed Michelin-starred chefs such as Chele Gonzalez of Gallery by Chele, Jordy Navarra of Toyo Eatery, Nicco Santos of Celera, and Josh Boutwood of Helm have featured it in various dishes, highlighting its flexibility in both casual and fine dining, reinforcing its place as a pantry staple.
“Baken’s Real Bacon Crisps is truly a world-class innovation,” said Jessica Genovia, Senior Trade Industry Specialist at Center for International Trade Expositions and Missions (CITEM). “Versatile and unique, it can be enjoyed straight from the pack, mixed into fried rice, or cut into strips for salads and spreads. A standout product.”
Breaking snacking conventions through Baken 1104
The Baken 1104 dining series won in the Customer Experience Initiative of the Year - Philippines category for creating a scalable culinary experience built around the brand’s “Better with Baken” philosophy. Held from 3 to 6 June 2025 at Toyo Eatery in Manila, the event brought together chefs Jordy Navarra and Johanne Siy, who presented bacon in five distinct acts.
The series comprised eight sessions and hosted 240 guests from trade, media, and corporate sectors. Commercially, it generated 80 cartons in incremental sales for Real Bacon Crisps and led to 11 new retail and on-trade listings.
The collaboration serves as a bold new chapter for Baken, pushing bacon beyond the ordinary into a realm of fine dining where nostalgia meets innovation.
“Baken 1104 marks only the beginning of what is envisioned to be a continuing series that will travel to new markets, bringing Filipino talent and cuisine to the global stage, with Baken as the canvas that fuels inspiration and expression,” Rachel Carrasco, Founder and CEO at BAKEN, said.
The FMCG Asia Awards, organised by Retail Asia, recognises companies that have made a significant impact on the fast-moving consumer goods industry. It celebrates the excellence of those who consistently deliver exceptional products, drive innovative initiatives, and execute remarkable projects.
The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. For more information about the awards programme, you may contact Shela Ramos at +65 3158 1386 or [email protected].
