FMCG Asia Awards 2023 Winner: Ferrero Asia Limited

With 40 years of illuminating moments, Ferrero Asia highlighted their legacy with a sparkling "Light Up Your Christmas" campaign that resonated with evolving consumer values.

Hear from Joyce Owyeong, HK&TW/SEA Cluster Brand Head, about how they combined digital innovation and emotional engagement to achieve a 22% sales spike.

It is more than just a treat, it is a recipe for securing the Campaign of the Year - Hong Kong Award title in the FMCG Asia Awards. Click here to learn more.